“You’ve got to be silent to be spoken to. Passivity is the logic of this technology” – Richard Senett
Power has always proven to be the factor behind successful individuals. Power is a voice that is heard instead of being spoken to.
Connectivity allows us to send a message, tweet or post across the globe in real time. Social media is a platform which is difficult to police, therefore there is no risk or cost of entry. Criticising something will not cost an individual their freedom, as it used to in monologic media.
Power through social media further expands as participation is constantly expanding. Using certain apps, or even just using the internet in general has become a “social norm”. Using different platforms, individuals can build a following, which they can influence in many ways. For example, I can structure my Instagram posts to make what I do look appealing to others. I am able to make people believe I am a relaxed surfer, with naturally blonde hair, always getting barrels and us a surf photographer too! None of that is intact true. In real life I am a complete stress head, I dye my hair, I don’t often get barrelled and I know nothing about photography. Connectivity is powerful, as people get addicted to it. I’m not suggesting my account is fake. It’s just curated content, which ultimately draws a picture of only some aspects of my life.
Dialogic media has created new forms of power. The internet is a conversation. Society no longer gets fed by gatekeepers and filtered information. Any individual now has the power to talk back, voice their opinion and post raw, unfiltered news. Connectivity can always scale up, by introducing new platforms, online enrolment and more. For example, my digital artefact is constantly scaling up. From just building a following on Instagram and promoting brands I have introduced podcasts, posts to online magazines and more. Once you find an audience, each element can be scaled up. For example I have recently introduced tiers within my podcast posts, to now monetise my content. I have the power to prove my content has value.