Information Avalanche // Bridges Made of Pebbles

Legacy media focuses on the main stories with limitations of time and space. The content was packaged and filtered before it was shown.

Emergent media however, brings the new paradigm of the information avalanche. Everyone can produce information. Therefore, this brought on the information avalanche concept, which describes the growth of data. This also introduced the factor of citizen journalism.

Another main factor is production. As long as I am producing content online, I am contributing to the information avalanche.

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From my personal experience, I have found the most effective way to curate content is to pay attention to feedback. Feedback doesn’t have to appear in the form of comments and likes, it can appear as the absence of interaction. I can fail, solve and continue at my own pace.

By curating content, I specifically frame myself and my life to achieve a certain aesthetic. This creates a perspective that provides information to my audience, which can then spread. Ultimately, my online presence is a narrative. 

The growth of data can be directly linked to the ongoing process of media. As technology advances, new algorithms and platforms arise. Personally, I can work with the Instagram algorithm to aggregate my content across different platforms and expand my audience. 




3 thoughts on “Information Avalanche // Bridges Made of Pebbles

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  1. It is nice to have broken free of the bounds that legacy media holds, no longer restricted to viewing by way of the consumers gaze. This avalanche of information provides the option for consumers to become active prosumers, like you! Its cool to see how you can choose the narrative you want to present to your audience by selecting certain pieces of information, and purposely not implementing other pieces.
    Considering this information avalanche, it is interesting to acknowledge how often this process of filtering certain information to adhere to the narrative being shown, is used in journalist practices. Or to consider how many articles I have read that have used this method….. with that said I should probably tell my housemates that the moon landing could actually be real.

    Liked by 1 person

  2. Hi Sophie,
    I have found all of your links very relevant and helpful in relation to reading this blog post. In paying attention to feedback I have found that on instagram especially that photos/videos that have blue tones always get higher reach and likes… Where as images with oranges don’t seem to go as well. I am not sure if my audience on Instagram just doesn’t like that colour scheme or Instagram doesn’t… I am not sure if the new algorithm is boosting the blue images to the top of others feeds or not.
    Have a look at the link below it is about how to essentially kill 2 birds with 1 stone with posting to Instagram and Twitter.
    View story at
    Cheers, Bodhi


  3. The “other side of the coin” for emergent media is that there’s an increased spread of misinformation. As you even touched on in another blog, you can specifically frame yourself on Instagram in a way that doesn’t reflect your true self. I can do the same on YouTube, and anyone with a social media platform has the ability to present themselves in a way uncharacteristic of their usual selves. You touch on it with this piece when you mention the curation of content, and framing yourself. This is a tool many use to gain the following, and many approach it as being an “extension of themselves”. While great, this can also be dangerous if a person’s true self can’t handle the following their “alternative self” has gained. See: The Paul brothers.

    Liked by 1 person

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