The Korean wave Effect // Blog 3

Ryoo, Woongjae 2009, ‘Globalization, or the logic of cultural hybridization: the case of the Korean wave’, Asian journal of communication, vol. 19, no. 2, pp. 137-151

The Korean wave has allowed for Korean culture, industries, ethics, morals, new technologies and more to advance across other countries. Ryoo, Woongjae’s article (2009) explores how the Korean wave has developed and spread. The wave refers to the spread of popular Korean culture across other Asian countries. 

The Korean wave is noted as the 7th largest film industry in the world. The wave has allowed for and developed the industry to this length of global popularity. Due to the content involving typical Korean culture such as “family issues, love and filial piety in an age of changing technology, and often reinforce traditional values of Confucianism”. Due to this, the Korean wave has impacted other countries as it has introduced popular Korean culture to other cultures. 

The article is well supported by evidence from other scholars such as Stuart Hall. The provided reference recognises that “global culture has had a homogenizing effect on local values”. Ryoo provides a connection to the five elements of cultural flow such as ethnoscapes, mediascapes, technoscapes, finanscapes, and ideoscapes. The Korean wave has spread through these scapes.

Ryoo further emphasises the role that the Korean wave has had on shaping how other countries understand and view Korea. For example, the Korean wave of popular culture has a great understanding on how new forms of media and technology have allowed for higher interaction and spread across Asian countries.

The Korean wave is an example of how popular culture can travel globally. Through the developments of new communication technologies, this wave indicates global transformations of cultures.

Octaviany Kusbianto, A 2013, ‘The Impacts of Korean Wave Towards Indonesian People’s Decisions’, vol. 1, pp

In relation to the Korean wave, the popular culture flow includes music, TV dramas, contemporary culture etc. A study was conducted in 2013 by Ariella Octaviany Kusbianto, that assessed the impact this wave of culture had on the people of Indonesia when purchasing Korean products. 

Korean companies such as Samsung and LG sponsored TV dramas, which lead to copies being distributed in Asian countries for free. The TV Dramas would advertise Korean products, introducing Asia to an entirely new market. This sparked the attention of the Korean government, who then pushed for more TV drama series to be spread across East and Southeast Asia. 

This article further found that in 2005, approximately 500,000 people travelled to the locations where the TV Dramas were filmed in Korea. The marketing and advertising within the TV Dramas has been so carefully constructed, that the targeted audience responded exactly how the government strived to achieve. Kusbianto further discusses the rise in consumption of Korean products within Asia. This is supported by evidence found by Ramesh (2005), that China contributed 70% of the revenue of Korean Products. Moreover, Kusbianto discusses the effect the wave has had on Japan, with a great demand for merchandising from these TV dramas and shows. Furthermore, Kusbianto found that Vietnam was impacted by the Korean wave in a unique way. Their “ways of living” were influenced by the Korean wave of popular culture, which encouraged them to change their fashion, hairstyles and appearance to mimic the stars from the Korean drama series (Nguyen 2005). The article is relevant to the change in communication and spread of culture globally. Specifically, this study developed a link between the Korean wave, to the global spread of culture.


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