“We don’t want you to be physically here” // The Attention Economy and the Long Tail Effect

Content is a main component within this topic as it’s easily accessible and easy to create. The dynamic of content incorporates an economy which is based on knowledge production. Within the new paradigm of the internet, each node has the opportunity to participate and broadcast within the network. This is also known as the far reaching affect. 

My remediation explores the reality of how the internet has impacted education. Technology has allowed for lectures to be recorded, which can also be watched in real time. Users add value, so therefore services improve when more people use it.

Gone are the days of physical attendance to all lectures. However, it’s still a requirement to attend tutorials. This is seen as the ‘workshopping’ class, for questions, activities and discussion. 

So why do students attend tutorials? Is there a common understanding that if you pay for something, you have to interact face to face with it? Isn’t it just another meme?

“Our digital communication network has been engineered so that copies flow with as little friction as possible.” – Kevin Kelly

Although society is steering away from legacy media, many elements haven’t been let go of. If all students can all be active produsers online, then why are they attending tutorials? 

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4 thoughts on ““We don’t want you to be physically here” // The Attention Economy and the Long Tail Effect

Add yours

  1. This was an interesting post, short and sweet! I like the concept of the ‘Attention economy’ and how technology has so vigorously divided up our time into so many separate avenues and types of content. You also aptly drew in your own experiences with University, which I thought was really cool – grounding the abstract concept of this ‘economy’ into some form of reality. While I like that you’ve left the post open to interpretation with a question, I think it would be better if you further examined this concept more in-depth rather than just raising a question without fully answering it. Still, great post; really got me thinking! 🙂


  2. Hi Sophie!
    I really like your remediation and your take on how the attention economy and internet have changed education. With your point on if we relate spending money on degree’s to face to face interactions I think you could also relate this to online degrees and how this has made our learning experience different along with changing ‘what’ we learn as well. For example having workplaces like Silicon Valley requires employees to be completely immersed in technology. I think this has given a completely different definition to what education now means and what is undergone to receive such education. Check out this if you have a spare minute -> https://www.ashford.edu/blog/technology/how-has-technology-changed-education


  3. Hey!
    I really love your remediation this week. But honestly, I love the fact that lectures are online. Being an hour drive away from campus, online lectures save my life. If I had to attend all of them, I would need to be at uni four times a week this semester, with some of the only being one hour lectures that get let off early. I also think the quote you used really works well to tie in the concept. https://www.thefiscaltimes.com/Columns/2015/06/16/12-Good-and-Bad-Parts-Online-Education. This article further proves your point!


  4. Hi Sophie,

    What an interesting remediation this week! Made me giggle. BCM206 is the first lecture i’ve had on YouTube. It was bit strange initially but I think it’s great that it’s so easily accessible. Being an International student and working part time doesn’t leave you with a lot of time. I would watch these lectures whenever i got a break. I liked how you ended off with a question on why do we even have to attend tutorials? I personally would prefer not to for a subject like this. Great work, Keep it up!

    Liked by 1 person

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