Thalassophile 2.0 // BCM114 Digital Artefact Module 1 – Ideating

Bodyboarding has some what shaped the person I am. Therefore, I found it beneficial to continue and improve an online presence in this area.

For my digital artefact, I have continued my project from BCM112. I have recognised from prototyping and testing in BCM112, that the best platform for my DA is Instagram and Riptide Magazine (WordPress).  

Animated GIF-downsized_large-12

I am sponsored by QCD Boards, Reeflex Wetsuits, Treehugger Surf Wax, The Surf Meal Co and Gypsea Swimwear. I have a wetsuit named after me which I have also designed. Therefore, I also use instagram to promote these brands.

I posted Youth interviews to Riptide Magazine via wordpress, which I will continue to do. I aim to build my bodyboarding “profile” whilst advertising the opportunities it has brought such as travelling, meeting professionals and guiding me to choose to study communication and media. My aimed audience is bodyboarders, specifically women and youth. However, currently a majority of my audience members are males, between the ages of  18-24.


Observing what people do and how they interact with their environment gives you clues about what they think and feel. It also helps you learn about what they need.”

 As I reflected on the engagement of my Instagram posts, I recognised that videos have the most amount of views. The videos also continued to receive engagement for longer with the most successful video at 7,842 views, 400 likes and 18 comments. The video was of an empty, unridden, incredible wave. I feel that this type of content is particularly popular within the bodyboarding community. Waves are somewhat more desirable when a perfect one rolls through unridden. This is something I am aiming to pursue, yet is difficult as most waves are taken.

I also noticed that videos with music ultimately gained more views. Additionally, when Reeflex wetsuits reposted a video of mine, they added music to the clip. 

Exposing my content to the brands I promote is an important way for my account to seek followers and overall a higher amount of engagement. In relation to the Instagram algorithm, posts that have comments and interaction from those tagged, stay in the news feed longer. 



Idea Generation

Simplicity in speech, in design, in understanding, and in operations is essential to optimal performance”

As I continue to prototype and test new content, I will focus on the simplicity cycle. I will do this by ensuring that my posts are simple, but directed to my audience.  Moreover, my digital artefact will also benefit from being a distributed network, involving others. This is evident as I rely on the Riptide editor, youth submissions, photographers and citizen journalism from those commenting on wetsuit designs.

I will continue to test new content such as different videos. For example I will assess the engagement from videos of other people surfing, more empty waves, surf photography and videos of my wipeouts.

I would like to attempt to create more designs for Reeflex wetsuits, which could be used within the future years. The designs are submitted about a year in advance and sample suits are tested for any corrections. However, the designs are done in adobe illustrator, which I do not have, nor do I know how to use it. In the past I have just sketched up designs and sent them to to the designer/owner. 

The ‘Sophie Jayne’ Springsuit

In relation to Riptide Magazine, I will attempt to create podcasts. This inspiration has come from other Riptide podcasts and the study material 99% Invisible. I have recently interviewed women on the bodyboarding world tour and will test my audience to see whether long podcasts, short videos, or written interviews gain the most attention. I will seek advice from other Riptide editors who create podcasts. This will be a prototyping stage which will hopefully spark new ideas. It will also focus on fluency and flexibility, as   the aesthetic and topic are fluent, but in a new format.

On Instagram, I am aiming to develop a clear mood board and colour pattern. With blues, greens and earthy tones I will make a judgement on where I can incorporate brighter colours as my board is pink and purple. 

Animated GIF-downsized_large-14
A ‘Dot Matrix’ of Instagram Posts – Mood Board

I am also aiming to partner up with more brands to promote their products, which will also build my following. I plan to do this by contacting brands to see if they are willing to collaborate. Though at times, it is difficult to trust brands that contact me first.  

System 1 uses association and metaphor to produce a quick and dirty draft of reality, which System 2 draws on to arrive at explicit beliefs and reasoned choices.

System 1 proposes, System 2 disposes”

With the content I produce, I will aim to use ‘System 1’ to grasp the attention of my audience by posting bodyboarding relevant content. Further, I will incorporate ‘System 2’, by providing interesting and unique content. Bodyboarding is a male dominated sport. Therefore, I feel that it is important to incorporate content involving women and youth, to expand the reach and interest in my digital artefact.




2 thoughts on “Thalassophile 2.0 // BCM114 Digital Artefact Module 1 – Ideating

Add yours

  1. Sophie, it is evident that you’re highly passionate about what you do, and love sharing it with your audience. I am also working on an Instagram account for my DA, but I like that you have also incorporated a blogging element to add an extra layer to what you are producing. I think that the idea of extending to a podcast is also interesting, as it is a way of differentiating you from other Instagrammers who only use Instagram as their way of sharing. I find it amazing that you have been able to collaborate with so many brands, how have you found so many to work with since creating your account? Also, what type of content do you plan on posting to try and reach a more female audience?
    I think you’ve definitely established a highly successful DA here, keep it up 🙂


    1. Hey Morgan! Thankyou so much 🙂
      I have had sponsors for a few years actually! My first sponsor was a board brand in 2014, that a local shop hooked me up with. I then left that brand and moved on to QCD boards in 2016. At the time I had 2 offers but QCD was the pick and I’m so glad I am on the team!
      I have been working with Reeflex wetsuits women’s range since 2015. I met the owner from attending his bodyboarding school and have surfed with him 3 times in Bali and have a surf camp booked in with him in November 😀
      For the other brands I have a little write up that includes how I got in to bodyboarding, competition results, photos, a link to my Instagram and more, which I send to brands that I am interested to work with.
      For example, I recently just contacted The Surf Meal Co, who were stoked to add me to their team. At times this is a hit and miss and I have sent a lot of emails which never received a reply hahaha
      My podcasts will actually be interviews that I have recently done with the women who are on the bodyboarding world tour. So I am hoping that posting those will reach a female audience. I’m also going to try and find brands that are specifically for women, to see if they would like to collaborate. If you have any suggestions, let me know!
      Thanks so much for your feedback 🙂

      Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at

Up ↑

%d bloggers like this: