Framing is a useful tool when creating an online image. “The medium is the message“, so you can basically post your way to being almost anything you want – as long as you utilise selection and salience to frame it correctly. You have to consider the difference between viewing media and making media. The aim is to creative an online presence where you control how you are perceived.
If you take a frame grab from a bodyboarding clip, you can make others believe you scored the barrel of your lifetime.
As Meng Shi explored, if you approach this video with a pre-existing expectation of Ackerman, you know that he often wipes out on these huge waves. Your perception frame would also understand the ideology behind bodyboarding and would recognise his talent and confidence. This is achieved through your own “personal experience, interaction with peers and interpreted selections from the media”. If you aren’t aware, you may think Ackerman just wipes out – big time!
“Framing essentially involves selection and salience. To frame is to select some aspects of aperceived reality and make them more salient in a com- municating text, in such a way as topromote aparticularproblem defini- tion, causal interpretation, moral evaluation, and/or treatment recom- mendation for the item described.”