It’s possible to change the way you are perceived, through memes.
I’m not suggesting to post funny pictures on the internet. I’m talking about memetic’s in the form of objects, clothing, brands and social media.
Meme warfare utilises ideas to subtlety throw back and forth messages, ultimately creating an “image”.
For example, my remediation displays the ultimate guide to the bodyboarder image. All these elements act as memes. A board, leash, wetsuit, flippers, waves, #lifesbetterwithaboog and mention of a shark siting, is all you need within your Instagram post.
“Film it or it didn’t happen” is a phrase often used within the bodyboarding scene.
Without footage, how can you prove it happened?
Fight the “kook” image with memes. For example, I can post a frame grab from a clip where I’m in the barrel. Little do you know that my head was decapitated two seconds later, by the lip of the wave.
Listen to this from 9:01 to explore how memetic warfare can “win wars, win hearts and win minds”.